A collection of work created for Hellmuth, Obata, Kassabaum, Inc. (HOK) by TOKY Branding + Design In depth Brand Analysis by TOKY Branding + Design led to a site strategy that included development of the main (corporate) HOK site along with a family of sub-sites commonly linked via consistent brand standards. This strategy supports HOK's decentralized management structure while enabling simple "on the fly" customization by support staff at the various practice locations. TOKY's strategy realized cost savings for HOK while facilitating greater communication between the company and its key stakeholders. HOK.com has won awards for design excellence from American Institute of Graphic Arts and has been featured on design portals three-oh.com and archinect.com. TOKY's work with HOK.com led to numerous other projects. A collection of that work can be viewed in the Collateral section of this presentation.